I was called for an interview one certain year. I applied for a business grant to help boost my business. One of the questions I was asked is to state how I will let customers know about my products and services. To answer the question, I listed a lot of strategies I will use to draw customers’ attention.
First in my list was WORD OF MOUTH. When I said Word of Mouth the interviewers brightened up, eager to pin me and subsequently disqualify me. I remained unperturbed. I used all the remaining strength inside of me and rehearsed it to their hearing…
The amount of money I quoted for the granted was not touched – it was awarded to me! Yes, I was able to defend myself and smiled home with the proposed amount.
Word-of-mouth marketing (WOM marketing) simply means using dialogue to arouse a consumer’s interest in a particular product or service. This can be reflected in every day dialogues, and it works like magic! Essentially, it is a free advertising which is triggered by customer experiences – and usually, something that goes beyond what is expected.
I don’t know if you’ve ever heard that word-of-mouth marketing is the best marketing strategy out there. It beats all marketing strategies actually.
People talk. And they’ll talk about you if you make it easy and exciting. Yes, the more people talk about your product, the more the talks turn into referrals. And referrals are clients that other people deliver to your doorstep.
Cool, right? That’s why a referral system can double your clients. Putting a referral system in place NEVER stops working. It isn’t a strategy that becomes obsolete, it doesn’t cost you thousands of dollars in advertising and it doesn’t rely on technology, but instead…people. Your fans!
Go, let it work for you today, it is a sure way to implement a referral system that doubles your clients.